newsletter

I wanted to open this article by saying email newsletters are making a comeback, but part of me also wants to say... As the author of THE LATEST — our thrice-weekly email newsletter for digital marketers, business leaders, and sales pros — you…
Producing a sought-after email newsletter is no simple feat. It requires planning, great copy, amazing design, and an eye for detail. You also need to have an intimate understanding of your audience to ensure you serve them content that keeps…
A great sales letter or other form of electronic introduction is a great way to let potential customers get to know you. Just don’t make the mistake of thinking that the readers of such correspondence are going to remember you…
When your resources are limited, you want to be sure that you’re not wasting any of your precious time and money. But when it comes to marketing, your business can’t afford to ignore a tool as valuable as email marketing. But…
Email newsletters continue to offer a steady stream of website traffic for many nonprofits. But what if you could up your email game by employing nonprofit newsletter best practices and drive even more traffic to your site? These are people who’ve…
If you’re in charge of your nonprofit newsletter, there’s a good chance that content creation and writing articles are continually on your “To Do” list. About two-thirds of nonprofits send out print newsletters, typically each quarter. On top of that, more than 40%…
Writing an email newsletter can be tough, and working up the nerve to release it to your faithful subscribers can be even tougher. What if there’s a technical error? Will people open this? Did I spell everything right? Sit tight,…