list

As a small business, you might be tempted to think that the bigger your email list size, the better your chances of getting more business with email marketing. The truth is that email list size is nowhere near as important…
A healthy email list is vital to any business. Thanks to bounces, unsubscribes and address changes, you can lose upwards of one-third of your list each year. If you’re not replacing churned email addresses with new active ones, your business can feel the…