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Some have called it the beginning of the email marketing apocalypse. Others refer to it as a permanent sentence to promotion tab prison. But no matter what you call it, one thing is clear: the Gmail promotions tab has made it much…
Email Marketing Best Practices Craft a clickable subject line. Channel your brand identity into your messages.  Go beyond words alone (with design and video). Create responsively. Send with a purpose. Send with context. Include an obvious call-to-action. Test internally. Segment…