Tagged as: Rates

Let’s cut to the chase: email works. If you’re not using it in your marketing, you should be. And if you are, you should probably be using it more. Why? As an early-stage founder, being able to build a paying…
Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right? And ideally, you want them to take an action off the back of them – whether…
So you write a fantastic email about a company sale you’re having and then send it out to your list. You’re certain this is the email that will rake in those sales this week and have all your customers love…
Some say that open rate is a metric that doesn't matter to email marketers anymore, citing it as a "retired metric". But open rate still has an important rate to play in improving email marketing performance. This blog uncovers 10…
I started looking at emails differently since last year after I heard Tim Ferriss say something interesting on his podcast. “Your inbox is everyone else’s agenda for your time.” That’s actually true if you stop to think of it. Take…
Unsubscribes are a double-edged sword. On one side, you have people unsubscribing which is never good for the ego. On the other side, your list is doing a bit of self-cleaning. But, you’ll always wonder if you could’ve saved some…
You have written a great email - it’s taken hours of research, thought and re-drafting. It’s persuasive, powerful and you know it will be effective… and only 10% of your list opens it. It is so discouraging to know that…