Tagged as: Marketing

Effective email marketing has many advantages. It can be an effective way to promote your business, grow your contact list, and stay in touch with your customers. However, many small business owners are not effectively managing their email marketing campaigns. Email marketing…
There has never been and will never be a fool-proof form of marketing. With that being said, would you rather a $45 ROI or a $7 ROI? That’s the difference between email marketing and print catalogs. If you are new…
Are you having trouble turning your subscribers into customers? Your job isn’t finished once you’ve gotten someone’s email address; in fact, your job is only beginning. In this article you’ll learn the email marketing mistakes bloggers, marketers and even experts make that…
Email Marketing Best Practices Craft a clickable subject line. Channel your brand identity into your messages.  Go beyond words alone (with design and video). Create responsively. Send with a purpose. Send with context. Include an obvious call-to-action. Test internally. Segment…
As a small business owner in a digital age, you understand the importance of generating new leads and keeping your prospects engaged at every opportunity online. One of the best ways to do this in terms of measurable results and…
So you write a fantastic email about a company sale you’re having and then send it out to your list. You’re certain this is the email that will rake in those sales this week and have all your customers love…
Some say that open rate is a metric that doesn't matter to email marketers anymore, citing it as a "retired metric". But open rate still has an important rate to play in improving email marketing performance. This blog uncovers 10…
In an increasingly competitive digital world, it’s easy for your message to get lost in the inbox. Over 280 billion emails are sent every day, waiting for opens and clicks, but often going unread. With so much competition for getting your email…
When your resources are limited, you want to be sure that you’re not wasting any of your precious time and money. But when it comes to marketing, your business can’t afford to ignore a tool as valuable as email marketing. But…
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