Tagged as: Email

Some say that open rate is a metric that doesn't matter to email marketers anymore, citing it as a "retired metric". But open rate still has an important rate to play in improving email marketing performance. This blog uncovers 10…
Email opens = Profits That’s really the bottom line. Email subscribers drive more traffic and revenue than social media users or search visitors. And most importantly, for every dollar the average company invests in email marketing, it gets over $40…
I started looking at emails differently since last year after I heard Tim Ferriss say something interesting on his podcast. “Your inbox is everyone else’s agenda for your time.” That’s actually true if you stop to think of it. Take…
Unsubscribes are a double-edged sword. On one side, you have people unsubscribing which is never good for the ego. On the other side, your list is doing a bit of self-cleaning. But, you’ll always wonder if you could’ve saved some…
Find out how to turn email unsubscribe requests into opportunities for customer relationship-building. According to a recent survey, nearly 70% of businesses invest time and money on email marketing.  If you’ve ever spent time growing an email list, you probably know…
When your resources are limited, you want to be sure that you’re not wasting any of your precious time and money. But when it comes to marketing, your business can’t afford to ignore a tool as valuable as email marketing. But…
You have written a great email - it’s taken hours of research, thought and re-drafting. It’s persuasive, powerful and you know it will be effective… and only 10% of your list opens it. It is so discouraging to know that…
Email marketing continues to dominate all other digital marketing efforts and for good reason. For every $1 spent, marketers see an average return of $42. Even if your list is small, there is still money to be made. I chatted with Tarzan…
BY KARINA SANCHEZ GUDINO With the emergence of the coronavirus (COVID-19), brands are being forced to quickly act and adapt to a situation that changes daily. Email is the most powerful channel to stay connected to your customers, so brands are turning…
As a small business, you might be tempted to think that the bigger your email list size, the better your chances of getting more business with email marketing. The truth is that email list size is nowhere near as important…
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