Tagged as: Business

We’re officially into the dog days of summer, and aside from the hot and humid days, summer can be a quiet time for a lot of businesses. Add in the lingering effects of coronavirus and you’ve got enough to keep…
In our experience partnering with small businesses, we’ve noticed some averseness to keeping up with technological advancements. Take the execution of email newsletters, for instance. We’ve seen hardworking people who’ve taken the time to put together engaging content for their…
Every business owner has goals to meet, and you’re definitely not different. These goals could be generating more leads, building a stronger brand, getting more sales or all of the above. Digital marketing can help you meet your business goals,…
Why email marketing is important you ask? How does $38 return sound on every dollar of investment? Too good to be true? Well, welcome to the world of email marketing. If you’re in a business that involves any sort of…
Regardless of the size of your business, how marketing dollars are allocated is a critical thought. This is essential for small companies who operate on small budgets and have specific needs to be successful. Therefore, each penny spent on marketing…
Email marketing is the single most effective marketing channel out there. Doing it well is not easy, but very worth the effort. Studies consistently show that emailing a subscriber base regularly translates into revenue over time. These email marketing best…
Your email marketing strategy plan should be the workhorse of your overall marketing plan. Research shows there’s a 42x return on every dollar spent on email marketing. That’s a 4,200% ROI on a channel that doesn’t discriminate between enterprise or small business email…
Business email marketing can increase your profits exponentially – without a significant investment. There are many tools, like MailChimp, available to help. The catch is that using email marketing tools properly is critical in getting your message out so customers find…
As a small business owner in a digital age, you understand the importance of generating new leads and keeping your prospects engaged at every opportunity online. One of the best ways to do this in terms of measurable results and…