Once you have contacts in BulkMail you may want to segment them for many reasons.
A few examples of segments:
You may want to segment people who haven’t opened a previous email.
You may want to segment people who subscribed in the last 30 days
You may want to segment people who clicked a link in an email
Segments are very easy to set up and are live so they update as more of your contacts meet the criteria.
- To set the segment up go to contacts > segments.
- Click ‘create a new segment’ and give it a suitable name.
- You then want to set the rules for the segment. In this example I have set the rules for anyone who didn’t open the July Newsletter.
- Validate the segment and then click save.
Your segment is now set up. You can then select the segment when you are sending an email.