A List is a great way to split your main contact database into different sections. You may have a list for prospects and a list for clients. Lists are an essential part of successful email marketing as you can target more effectively. If you just send the same campaign to all your contacts it may not be as successful as sending targeted emails to lists of segmented contacts.
BulkMail has the capabilities to create unlimited lists in your account.
To create a list in BulkMail click contacts > Lists.
This will bring you to the list screen. Click the ‘create a new list’ button.
This will open a pop up model where you give the list a name.
Once you create a list you can add contacts into the list via the action button.