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A Purchased List is a Dead List

Update, 8/1/14: According to the recently passed CASL, purchased lists are illegal in Canada. While they’re still technically legal in the US, they’re at odds with MailChimp’s acceptable use policy. Which means if you use them, we will shut down your account.

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How to get more people to sign up for my newsletter

Your Subscribers Need to Opt-In. If you believe people won’t mind you adding them to your email list without their knowledge simply because you’re doing good things in the world, consider this your notice of dissuasion. Plain and simple, you should never simply be adding people to your email newsletter without them knowing.

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CAN-SPAM Act of 2003

The acronym CAN-SPAM derives from the bill's full name: Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003. This is also a play on the usual term for unsolicited email of this type,

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How To Design an Email Newsletter Template

Email newsletters are more important than ever.

If you want to reach potential and existing customers, they’re a great way to spread the word about upcoming projects, company news, and other business-related information to a large audience.

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